Determining your audience is a key factor in running a successful social media campaign.
You may want to "eavesdrop" on what others are doing to study how they reach their target audience. These articles will help you get you started on identifying your audience.
One needs to constantly create content for marketing campaigns but there are times that one runs out of steam or ideas, or both! One strategy is to recycle the material that we have previously created. Create content from input from your users or target audience. Create more visuals to accompany posts on social media. Add video content. Another is to share other people's content. At different times one must give a try to the different strategies to find the one that best fits your objective.
Marketing and promoting services have changed a lot in the last twenty five years with the easier access to the internet and its popularity. Even the the past 10 years how a company promotes its goods and services have been tremendously transformed with the widespread of the social networks, so much that there is a sub-field of marketing devoted just to social media marketing.
Here are a few articles that will help you learn about the differences.
1) 5 Key reasons why social media strategies are different than traditional marketing strategies tinyurl.com/ljmsndy
Some times is good to step back and take a moment to breathe. This will help you to evaluate what the work you are doing and also to keep you focus. While you work towards your goal, you may need to do course corrections in order to get there.
I recommend you watch this 34 minute video. The hosts discussed how they stepped back and looked at what they were doing; they share what they've learned about evolving, changing and adapting to new situations and environments as part of growing and evolving both themselves and their business.
Here are couple of articles that I've come across that have help me to stay on course.
1) Learn how to manage your time
2) Five Benefits You Will Experience Once You Become Comfortable With Being Uncomfortable http://bit.ly/2lZl23S
Here are some articles that will help you get stock photos you can use on for your marketing ancillaries and literature and your social media posts. Not all websites are the same, read the fine print before using the photographs.
As you probably already noticed images and/or photos in your Tweets or Facebook posts generate more engagement than posts without. Also keep in mind that adding text on a image or photo will help you increase the 140 character limit on Tweeter. One can post up to four photos on a single Tweet. 1. DIY: Tips For Taking Your Own Great Stock Photos tinyurl.com/htc3hh8 2. Best Stock Photography Sites on the Internet. ow.ly/z19V306oupD 3. The 9 Best Sites for Free Stock Photography bit.ly/1MAqv75 4. Where to get Free Stock Photographs for your Blog and Social Media ow.ly/czSl303hney 5. 20 of the latest websites for free, non-cheesy stock photography in 2017 tinyurl.com/ltk5spf
6. 9 Resources to Find High-Quality Free Stock Photography to Use On Your Blog tinyurl.com/nxe5arw
Besides posting on social media, a small business also needs printed promotional material. Even a subtle variations on the typography can change your audience's perception These articles will help you along on with the designing of your logo, business cards, brochures, postcards, coupons and any other marketing pieces.
One should not be glued to the computer 24/7 to post on the different social media platforms. The articles below show you different formulas and methods to decide when is the best time to post for your business. Try the different suggestions to boil down when is best for your business and the audience you are trying to reach.
1) Use your own data to figure out the bsest time to post on Twitter bit.ly/2d6mHk3
Writing has a purpose. In the field of marketing, writing is focused on enhancing the qualities of the product or service that is being promoted. As a small business entrepreneur with limited budget (or in some cases no budget), one falls into the role of being the manager, promoter, social media marketer, accountant, in order words, one wears many hats. It is important to understand the differences between content writing and copy writing. Here is a small compilation of articles that will help you understand the differences and help you improve your writing.
2) What is copywriting? tinyurl.com/l2t93zt 3) Content Writing vs Copywriting tinyurl.com/m68tds5 4) Why Professional Copywriting Services are Crucial for your Business tinyurl.com/k8n8s3l 5) 16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness tinyurl.com/kt9rqo8 6) 5 Subtle Yet Super Powerful Copywriting Tips bit.ly/2ky8MV2 My two cents in regards to writing: As having someone else read the piece you wrote is not always possible, I recommend to write your copy and set it aside for a day. Then read it again, proofread it and then publish. This will help you catch inconsistencies, typos, and to make sure you are conveying the message you intend. It's your quality control.
Twitter defines a list as "a curated group of Twitter accounts." You could say it is a list you create of Twitter users that have similar hobbies, or who post about a particular topic that interest you, or are your college buddies. The possibilities are limitless.
Lists can be public or private; one may subscribe to other's lists, and you may even share the link to a particular list. For the basics on creating a list, consult the Twitter Lists page here: support.twitter.com/articles/76460
If you are new to social media marketing, my recommendation is to start by creating a list of other social media marketers. You can learn so much from other experts in the field as they can give you ideas, keep you updated on the SMM trends, and you can even interact with them by beginning a conversation when you reply to their tweets.
Below is a small collection of articles on the topic of lists to get you started: