Content marketing 2

Content marketing is a strategic marketing approach 

focused on creating and distributing valuable, relevant, 

and consistent content to attract and retain a clearly 

defined audience — and, ultimately, to drive 

profitable customer action.

 (Content Marketing Institute)

Content marketing is changing the way marketers, public relations, publicists and advertisers do business.  As technology changes and evolves, so does the way one must adapt to the new way platforms and services available. 

Here is a compilation of articles to get you started.

1.- The 6 Core Elements Of A Successful Content Marketing Strategy 

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2.- Traditional publicity vs. content marketing 

tinyurl.com/yaz24xja

3.- Measuring the value of  content marketing 

tinyurl.com/jfnlp2e

4.- How And Why Content Marketing Works 

tinyurl.com/nbqw3sm

5.- 10 Truths About Content Marketing You Need To Know 

tinyurl.com/yd6nxn6o

Also see Content Marketing: tips & hacks.