Danger, Will Robinson, danger: Chatbots!

A chatbot is a computer program which conducts a conversation 

via auditory or textual methods. Such programs are often designed 

to convincingly simulate how a human would behave as a 

conversational partner. Chatbots are typically used in dialog systems 

for various practical purposes including customer service or

 information acquisition.

(Wikipedia)

Social media and the rise of the chatbots
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7 eCommerce Trends for 2017
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4 Social Media Trends You Need to Know About for 2018
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Everything you need to know about chatbots
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Common Misconceptions About Chatbots
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The future of chatbots, statistics & trends
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Content marketing 2

Content marketing is a strategic marketing approach 

focused on creating and distributing valuable, relevant, 

and consistent content to attract and retain a clearly 

defined audience — and, ultimately, to drive 

profitable customer action.

 (Content Marketing Institute)

Content marketing is changing the way marketers, public relations, publicists and advertisers do business.  As technology changes and evolves, so does the way one must adapt to the new way platforms and services available. 

Here is a compilation of articles to get you started.

1.- The 6 Core Elements Of A Successful Content Marketing Strategy 

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2.- Traditional publicity vs. content marketing 

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3.- Measuring the value of  content marketing 

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4.- How And Why Content Marketing Works 

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5.- 10 Truths About Content Marketing You Need To Know 

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Also see Content Marketing: tips & hacks. 

Visual Content & Marketing

When sharing content online, it is recommended to use photos, infographics or visuals. The images catch the eye of your audience and generate more engagement.  To get you started on visualcontent here is a collection of articles on the subject.

1.- The Best Typography, Colors, and Templates Used in the Highest-Converting Social Media Images
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2.- Visual content is a must in reaching today's audience.
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3.-  A quick lesson in Graphic file formats
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4.- Visual Content: How to Create Shareable Images People Love
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5.- Why Visual Content Can Boost Your Brand Better Than Copy? 
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6 Visual Tools to Improve Your Social Media Content
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7.- Graphic file formats explained.
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39% of marketers believe more budget should be 

allocated to develop compelling visual assets. 

Typogrphy

Besides posting on social media, a small business also needs printed promotional material. Even a subtle variations on the typography can change your audience's perception These articles will help you along on with the designing of your logo, business cards, brochures, postcards, coupons and any other marketing pieces.


1. The 8 biggest typography mistakes designers make
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2.  Consider your typography & style when creating marketing collateral: http://ow.ly/8iOc309hHFs

3.  Can a Font Make Us Believe Something is True?
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4.  The Do's and Don'ts of Infographic Typography
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5.  The Do's and Don'ts of Infographic Typography

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6.  10 typography tricks every designer should know
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7.  Use This ‘Flawless Typography Checklist’ To Ensure Your Font Makes Sense
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8. Typography Guidelines And References

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