Danger, Will Robinson, danger: Chatbots!

A chatbot is a computer program which conducts a conversation 

via auditory or textual methods. Such programs are often designed 

to convincingly simulate how a human would behave as a 

conversational partner. Chatbots are typically used in dialog systems 

for various practical purposes including customer service or

 information acquisition.

(Wikipedia)

Social media and the rise of the chatbots
tinyurl.com/ya9wv2ro

7 eCommerce Trends for 2017
tinyurl.com/y7b7al2d

4 Social Media Trends You Need to Know About for 2018
tinyurl.com/y78oeaks

Everything you need to know about chatbots
tinyurl.com/ycushmbn

Common Misconceptions About Chatbots
tinyurl.com/y7tobnf2

The future of chatbots, statistics & trends
tinyurl.com/yagu5jvw

Photos 2

How to use your own photos and tips on using photo-sharing websites.

1.- Tips for Taking Great Photos with Your Smartphone Camera
tinyurl.com/y7nfa45f

2.-  How Photo-Sharing Can Boost Social Marketing
tinyurl.com/pvpoysm

3.-  A Picture Is Worth a Thousand Posts!
tinyurl.com/yats5vog

4.-  Do I Own My Photos and Posts on Facebook, Twitter, &; Instagram?

tinyurl.com/ycmn7wrk 

5.-  How AI and image recognition are transforming social media marketing
.tinyurl.com/ycuyd4lm

You may also want to revisit Stock Photograhy entry here in my blog.

Visual Content 2

Did you know...

Visual content is 40x more likely to get shared on 

social media than other types of content? 

3 Ways to Make Visual Content Shine with Multi-Image Collages 

tinyurl.com/ybjlcaas

Visual Marketing Tips to Master Social Engagement 

tinyurl.com/ybccaeg4

Improve Your Social Media Images in 4 Easy Steps 

tinyurl.com/ycy2n4mf

Visual Content Marketing Statistics  

 tinyurl.com/z5zebx5

Social Media Image Size Hacks  

tinyurl.com/y79dyxb6

 

Social Media Audience

Determining your audience is a key factor in running a successful social media campaign.
You may want to "eavesdrop" on what others are doing to study how they reach their target audience.  These articles will help you get you started on identifying your audience.

1) Where Is Your Audience?
tinyurl.com/q2umj9q

2) How to Identify Your Target Market Using Social Media
tinyurl.com/y92vtuga

3) Finding Your Social Media Target Audience
tinyurl.com/y8s29kbh

4) How to Research Your Target Audience Before Starting your #SMM Campaign
tinyurl.com/yb8g4c57

5) 8 Tips to Find Your Social Media Audience
tinyurl.com/ybq4xqaz

6) 5 Simple Ways to Segment Your Social Media Audience
tinyurl.com/y85puvcg

7) How to Find Your Target Audience on Social Media
 tinyurl.com/yddy8ple

Content Marketing: Tips and Hacks

One needs to constantly create content for marketing campaigns but there are times that one runs out of steam or ideas, or both! One strategy is to recycle the material that we have previously created. Create content from input from your users or target audience. Create more visuals to accompany posts on social media. Add video content. Another is to share other people's content. At different times one must give a try to the different strategies to find the one that best fits your objective.

These articles may help you get started:

1) Content Marketing Hacks That Social Media Marketers Should Use
tinyurl.com/nxa98mn

2) 5 Crucial Content Creation Tactics You Might be Missing Out On
tinyurl.com/l9f5od8

3) 5 Strategies for Creating Epic Content Marketing on a Tight Budget
tinyurl.com/l4xm88w

4) Create Content Your Audience Will Love
tinyurl.com/ktuhr7t

5) How to Make Your Content Marketing Deliver ROI
tinyurl.com/mh4zjey

And I leave you with this graphic of  the many hats a marketer wears.

(Source)

Traditional Marketing and Social Media Marketing

Marketing and promoting services have changed a lot in the last twenty five years with the easier access to the internet and its popularity. Even the the past 10 years how a company promotes its goods and services have been tremendously transformed with the widespread of the social networks, so much that there is a sub-field of marketing devoted just to social media marketing.

Here are a few articles that will help you learn about the differences.

1) 5 Key reasons why social media strategies are different than traditional marketing strategies
tinyurl.com/ljmsndy

2) 16 Differences between traditional media and social networking
tinyurl.com/zvfu2un

3) Social Media vs. Traditional Media – Make the Transition to Digital Marketing

tinyurl.com/lgq7mdm

4) Traditional vs. Online Marketing: The Real Value of Your Online Marketing Efforts
tinyurl.com/lza9tfp

Keeping your Focus & Motivation

Some times is good to step back and take a moment to breathe.  This will help you to evaluate what the work you are doing and also to keep you focus. While you work towards your goal, you may need to do course corrections in order to get there.

I recommend you watch this 34 minute video. The hosts discussed how they stepped back and looked at what they were doing; they share what they've learned about evolving, changing and adapting to new situations and environments as part of growing and evolving both themselves and their business.

Here are couple of articles that I've come across that have help me to stay on course.

1) Learn how to manage your time
tinyurl.com/luzmsua

2) Five Benefits You Will Experience Once You Become Comfortable With Being Uncomfortable http://bit.ly/2lZl23S

Visual Content & Marketing

When sharing content online, it is recommended to use photos, infographics or visuals. The images catch the eye of your audience and generate more engagement.  To get you started on visualcontent here is a collection of articles on the subject.

1.- The Best Typography, Colors, and Templates Used in the Highest-Converting Social Media Images
tinyurl.com/qzodts4

2.- Visual content is a must in reaching today's audience.
tinyurl.com/ybpextl3

3.-  A quick lesson in Graphic file formats
tinyurl.com/yd2zzovt

4.- Visual Content: How to Create Shareable Images People Love
tinyurl.com/oce2gt5

5.- Why Visual Content Can Boost Your Brand Better Than Copy? 
tinyurl.com/knclwwj

6 Visual Tools to Improve Your Social Media Content
tinyurl.com/y78se7cr

7.- Graphic file formats explained.
tinyurl.com/y8925924

39% of marketers believe more budget should be 

allocated to develop compelling visual assets. 

Posting Times on Social Media

One should not be glued to the computer 24/7 to post on the different social media platforms. The articles below show you different formulas and methods to decide when is the best time to post for your business. Try the different suggestions to boil down when is best for your business and the audience you are trying to reach.

1) Use your own data to figure out the bsest time to post on Twitter
bit.ly/2d6mHk3

2) What's the best day & time to post content on Social  Media?
ow.ly/Itkj307EJBN

3) The best times to post on Twitter, Facebook and Instagram.
tinyurl.com/h69psux

4) When is the BEST time to post on Facebook?
ow.ly/YqqG307e7U4

5) When Is The Definitive Best Time To Post On Twitter?
tinyurl.com/kfhbsb9

Happy timely posting!

Social Media Marketing

Here are some articles  on how to become a well rounded social marketer. 

1. 5 Tips to help you land a role in social media marketing

http://www.socialmediatoday.com/social-networks/5-tips-help-you-land-role-social-media-marketing


2. 9 Tips to save time in social media marketing

https://strongsocial.ca/9-tips-to-save-time-in-social-media-marketing/


3. A simplified guide to social media marketing platforms

http://www.myfrugalbusiness.com/2016/10/simple-guide-social-media-marketing-platforms.htmlhttp://www.myfrugalbusiness.com/2016/10/simple-guide-social-media-marketing-platforms.html


4.  The top 8 hottest social media marketing trends in 2017

http://designtoolnews.com/8-social-media-trends/http://designtoolnews.com/8-social-media-trends/

5.  37 Free marketing and social media classes to elevate your skills today

https://blog.bufferapp.com/social-media-classeshttp://designtoolnews.com/8-social-media-trends/


And if you speak Spanish here is a bonus article for you:

5 Conceptos imprescindibles  para comunicacion de marca en medios digitales propios
http://www.puromarketing.com/55/28415/conceptos-imprescindibles-para-comunicacion-marca-medios-digitales-propios.htmlhttp://www.puromarketing.com/55/28415/conceptos-imprescindibles-para-comunicacion-marca-medios-digitales-propios.html

SMM  SmallBusiness  Tips