Social Media Audience

Determining your audience is a key factor in running a successful social media campaign.
You may want to "eavesdrop" on what others are doing to study how they reach their target audience.  These articles will help you get you started on identifying your audience.

1) Where Is Your Audience?
tinyurl.com/q2umj9q

2) How to Identify Your Target Market Using Social Media
tinyurl.com/y92vtuga

3) Finding Your Social Media Target Audience
tinyurl.com/y8s29kbh

4) How to Research Your Target Audience Before Starting your #SMM Campaign
tinyurl.com/yb8g4c57

5) 8 Tips to Find Your Social Media Audience
tinyurl.com/ybq4xqaz

6) 5 Simple Ways to Segment Your Social Media Audience
tinyurl.com/y85puvcg

7) How to Find Your Target Audience on Social Media
 tinyurl.com/yddy8ple

Content Marketing: Tips and Hacks

One needs to constantly create content for marketing campaigns but there are times that one runs out of steam or ideas, or both! One strategy is to recycle the material that we have previously created. Create content from input from your users or target audience. Create more visuals to accompany posts on social media. Add video content. Another is to share other people's content. At different times one must give a try to the different strategies to find the one that best fits your objective.

These articles may help you get started:

1) Content Marketing Hacks That Social Media Marketers Should Use
tinyurl.com/nxa98mn

2) 5 Crucial Content Creation Tactics You Might be Missing Out On
tinyurl.com/l9f5od8

3) 5 Strategies for Creating Epic Content Marketing on a Tight Budget
tinyurl.com/l4xm88w

4) Create Content Your Audience Will Love
tinyurl.com/ktuhr7t

5) How to Make Your Content Marketing Deliver ROI
tinyurl.com/mh4zjey

And I leave you with this graphic of  the many hats a marketer wears.

(Source)

Traditional Marketing and Social Media Marketing

Marketing and promoting services have changed a lot in the last twenty five years with the easier access to the internet and its popularity. Even the the past 10 years how a company promotes its goods and services have been tremendously transformed with the widespread of the social networks, so much that there is a sub-field of marketing devoted just to social media marketing.

Here are a few articles that will help you learn about the differences.

1) 5 Key reasons why social media strategies are different than traditional marketing strategies
tinyurl.com/ljmsndy

2) 16 Differences between traditional media and social networking
tinyurl.com/zvfu2un

3) Social Media vs. Traditional Media – Make the Transition to Digital Marketing

tinyurl.com/lgq7mdm

4) Traditional vs. Online Marketing: The Real Value of Your Online Marketing Efforts
tinyurl.com/lza9tfp

Keeping your Focus & Motivation

Some times is good to step back and take a moment to breathe.  This will help you to evaluate what the work you are doing and also to keep you focus. While you work towards your goal, you may need to do course corrections in order to get there.

I recommend you watch this 34 minute video. The hosts discussed how they stepped back and looked at what they were doing; they share what they've learned about evolving, changing and adapting to new situations and environments as part of growing and evolving both themselves and their business.

Here are couple of articles that I've come across that have help me to stay on course.

1) Learn how to manage your time
tinyurl.com/luzmsua

2) Five Benefits You Will Experience Once You Become Comfortable With Being Uncomfortable http://bit.ly/2lZl23S

Typogrphy

Besides posting on social media, a small business also needs printed promotional material. Even a subtle variations on the typography can change your audience's perception These articles will help you along on with the designing of your logo, business cards, brochures, postcards, coupons and any other marketing pieces.


1. The 8 biggest typography mistakes designers make
tinyurl.com/mrxpftc

2.  Consider your typography & style when creating marketing collateral: http://ow.ly/8iOc309hHFs

3.  Can a Font Make Us Believe Something is True?
tinyurl.com/n8e5twv

4.  The Do's and Don'ts of Infographic Typography
tinyurl.com/korjh8s

5.  The Do's and Don'ts of Infographic Typography

tinyurl.com/kok4gz9

6.  10 typography tricks every designer should know
tinyurl.com/odvkshy

7.  Use This ‘Flawless Typography Checklist’ To Ensure Your Font Makes Sense
tinyurl.com/lft8oom

8. Typography Guidelines And References

tinyurl.com/gsdkfjo

Posting Times on Social Media

One should not be glued to the computer 24/7 to post on the different social media platforms. The articles below show you different formulas and methods to decide when is the best time to post for your business. Try the different suggestions to boil down when is best for your business and the audience you are trying to reach.

1) Use your own data to figure out the bsest time to post on Twitter
bit.ly/2d6mHk3

2) What's the best day & time to post content on Social  Media?
ow.ly/Itkj307EJBN

3) The best times to post on Twitter, Facebook and Instagram.
tinyurl.com/h69psux

4) When is the BEST time to post on Facebook?
ow.ly/YqqG307e7U4

5) When Is The Definitive Best Time To Post On Twitter?
tinyurl.com/kfhbsb9

Happy timely posting!

What are Twitter lists?

Twitter defines a list as "a curated group of Twitter accounts." You could say it is a list you create of Twitter users that have similar hobbies, or who post about a particular topic that interest you, or are your college buddies. The possibilities are limitless.

Lists can be public or private; one may subscribe to other's lists, and you may even share the link to a particular list. For the basics on creating a list, consult the Twitter Lists page here:
support.twitter.com/articles/76460

If you are new to social media marketing, my recommendation is to start by creating a list of other social media marketers.  You can learn so much from other experts in the field as they can give you ideas, keep you updated on the SMM trends, and you can even interact with them by beginning a conversation when you reply to their tweets. 

Below is a small collection of articles on the topic of lists to get you started:

8 Twitter Lists You Should Be Using
socialquant.net/twitter-lists/

Today’s Smartest Baby Boomers Use Twitter Lists
boomersknowhow.com/technology/twitter-lists/

The Best Ways to Organize People You’re Following Into Twitter Lists
ustandout.com/twitter/organize-people-following-twitter-lists

Why you definitely should be using Twitter Lists

goo.gl/q50YVw 

I have a couple of Social Media Marketers lists in Twitter and I invite you to peruse them. 

Social Media Marketing Influencers U.S.A/Canada

Social Media Marketing Influencers -International